Mexico is a popular international destination for Americans, offering a variety of attractions such as delicious food, great weather, and beautiful beaches.
While many Americans flock to the tourist hotspots in Cancun, there is a growing trend of travelers seeking more meaningful and immersive cultural experiences. This has led to the rise in popularity of a lesser-known city in the Yucatan Peninsula – Merida.
Merida is the capital of the state of Yucatan and is home to over 900,000 residents. It is situated about 22 miles inland from the Gulf of Mexico, so it is not a coastal city like Cancun. However, it is still within driving distance of several swimming spots.
Merida is known for its rich cultural heritage and has been named the American Capital of Culture twice. The city boasts a well-preserved colonial center, which is the third largest in the Americas.
Walking through the charming streets of the Old Town feels like stepping back in time, with colorful colonial houses, family-owned craft shops, and traditional restaurants.
While Merida may not have the same luxurious all-inclusive resorts as Cancun, it has a growing hospitality industry with boutique stays and cozy hotels at more affordable rates.
For example, the four-star Suites Flamboyanes offers nightly rates starting at just $39, while the exclusive five-star Hyatt Regency Merida costs $149 per night in September. Compared to other popular Mexican destinations like the Riviera Maya or Los Cabos, Merida offers more budget-friendly options for accommodations and dining. The average cost per night for a hotel with a bar in Merida is only $35, and meals at inexpensive restaurants are priced at an average of $11.73.
One of the key factors contributing to Merida’s popularity is its reputation as the safest large city in Mexico. The U.S. State Department has only listed it as Level 1, which means it is as safe as nations like Finland or Iceland. Merida has low crime rates and is not as affected by corruption as other Mexican destinations. This safety aspect makes it an attractive choice for travelers looking for a worry-free vacation experience.
Despite the challenges posed by the COVID-19 pandemic, Merida has seen growth in its tourism industry. The city has added 24 new hotel listings since 2020, and last year, Merida International Airport welcomed over 3 million passengers for the first time in its history. In 2023, the number of passengers has continued to increase, with over 888,000 passengers landing in Merida so far. This growth can be attributed to the growing demand for cultural trips among Americans and increased air traffic. Viva Aerobus is the main airline operating in Merida, offering nonstop flights from 23 destinations, including domestic and select international routes.
In conclusion, Merida is an underrated city in Mexico that offers a unique cultural experience, affordable prices, and a safe environment for travelers. Its historical charm, vibrant streets, and rich heritage make it a must-visit destination for those seeking a more authentic Mexican experience. With its growing popularity and accessibility, Merida is poised to become a top choice for travelers looking to explore beyond the usual tourist destinations.
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