Mexico is quickly becoming a top international destination, with over 30 million visitors last year alone. While Cancun and Los Cabos are popular choices, travelers are now seeking more unique and authentic experiences. This has led to a surge in interest in Mexico’s “Magical Cities,” which are helping boost the country’s tourism recovery. Here are five of these hidden gems that are being touted as the next tourist hotspots:
1. Tequisquiapan: Located in the state of Queretaro, Tequisquiapan is a traditional municipality with a rich colonial legacy. This 300-year-old settlement is famous for its cobblestone streets, rustic buildings, and resort spas. It has recently gained global recognition as a wellness tourism paradise, offering a wide range of hotel rooms, AirBnB stays, and traditional Mexican cuisine.
2. Tequila: Tequila is a well-known town that shouldn’t be underestimated. With over 334,000 guests registered between January and August of this year, it is on track for a strong recovery. Tequila boasts a perfectly-preserved colonial settlement with a beautiful central plaza, regal palaces, and the iconic Church of Santiago Apostol. It is also the birthplace of the famous distilled beverage, tequila, making it a great destination to experience Mexican culture.
3. Cholula: Cholula is a hidden gem in the state of Puebla that has recently become the most visited town in the state. It has a unique character, with eighteen neighborhoods, each with its own patron saint. The Great Pyramid, the largest complex of its kind in the Americas, is a must-visit attraction. Other highlights include the San Gabriel Franciscan Convent and the vibrant Morelos Street.
4. Izamal: While Yucatan is known for its beaches and resorts, Izamal offers a different side of the peninsula. Known as “The Yellow City,” Izamal is filled with picturesque, jaune-colored houses. It showcases the clash of Hispanic and pre-Columbian cultures, with Spanish structures built from Mayan stones. Visitors can explore the City of Hills archaeological complex and the large Franciscan Monastery. With the upcoming Maya Train launching in December, Izamal is expected to become an even more popular destination.
These lesser-known destinations in Mexico offer travelers a chance to experience the country’s rich history, culture, and natural beauty. As interest in off-the-beaten-path experiences grows, these magical cities are poised for continued growth in the tourism industry. Whether it’s exploring ancient ruins, relaxing at wellness spas, or sampling traditional cuisine, these hidden gems have something to offer every traveler.
